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Course Descriptions

Communications and Marketing for Nonprofits

GPA 8100

0-20 Credits

This course explores research and marketing techniques used by nonprofits. It examines the importance of long range strategic planning for nonprofit organizations? market development. The course involves students in exercises in brand development and management, audience targeting, development of key messages, and other components of effective communication.

Core course for these programs:
Master in Nonprofit Management (Cohort Model)
Master in Nonprofit Management (Traditional Model)

Elective course for these programs:
Master in Public Administration (Traditional Model)
Master in Management (Traditional Model)

Past Course Syllabi and Instructors for this Course:

Term	Location	Instructor	Course Syllabi
Spring 2007	Minneapolis Center	Chris Krueger	PDF File