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Course Descriptions

Marketing for Managers

GPA 8101

0-20 Credits

This course familiarizes participants with the role of marketing and its connections to other functions within the organization. Using case studies, discussion, and readings, students will explore contemporary marketing issues and practices in a variety of settings, industries, countries, and competitive situations in order to develop a strategic marketing plan.

*** Students who have been most successful in this course are those that have first completed the financial management course.

Core course for these programs:
Master in Management (Traditional Model)
Master in Management (Accelerated Model)
 
Elective course for these programs:
Master in Public Administration (Traditional Model), 
Master in Nonprofit Management (Traditional Model)

Past Course Syllabi and Instructors for this Course:

Term	Location	Instructor	Course Syllabi
Fall 2007	St. Paul Campus	Gary Jader Michael Boxenbaum	PDF File
Spring 2007	St. Paul Campus	Carol Harris	PDF File
Fall 2006	St. Paul Campus	Carol Harris	PDF File
Summer 2006	St. Paul Campus	Carol Harris	PDF File
Spring 2006	St. Paul Campus	Joseph Barret	PDF File